For this project, I created a 60-second video about an assigned typeface (Orator), paying particular attention to storytelling, motion, and sound. I also designed a book spread that also conveyed information about my assigned typeface.
I began by researching my typeface, looking into the history of its design as well as details of the typeface itself. I found the historical context for Orator to be much more interesting than the typeface itself: it was created for use in the IBM Selectric typewriter, which introduced a number of innovations to typewriters including the ability to change fonts within a single document & a true backspace. I then used this research as content for a book spread. I tried to echo characteristics of the typeface in the design of the spread, keeping the overall layout clean & clear.
When moving into the video portion, I decided to focus a larger part of my narrative on the typeface's history with IBM typewriters. I felt that that was more compelling than just the visual characteristics of my typeface.
Some ideas for movement & content
I first created a script with the information I wanted to include in the video, and storyboarded the content roughly as I wanted it to appear. As I created the video, I worked as much from the storyboards as I did from audio cues in the music I had chosen. I found I had to refine a lot of the wording I had planned to better fit within the rhythm and time limit, especially as I added more motion & transitions and had to consider if a viewer would be able to read everything on the screen in time. I also pulled slightly from the design & feel of the spread, particularly the orange accent color from the photograph.