First Aid Guide
We were tasked with redesigning a first aid guide originally produced by UPMC for school nurses in the 1990’s. I decided to focus my audience on independent visual artists and people who would normally support these artists. Drawing from the playfulness and informality of zines that my target audience would be familiar with, I designed a visual system that for the guide, using color, texture, and illustrations in support of typography to create a consistent voice. My design was intended to friendly and compelling enough that users might flip through it as an art piece before any emergency and gain some knowledge of how to act beforehand, while still provide clear, approachable information for anyone using it during an emergency.